Andrés Higueros — WTM Mentor

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Hello! I'm Andrés Higueros, an independent graphic designer from Guatemala, now making my home in the vibrant city of Mexico City. My passion lies in editorial design, typography, art direction, and brand creation. With 9 exciting years in the branding industry, I love taking on projects that challenge the status quo and offer a fresh aesthetic in the market.

I've had the pleasure of working on projects across various industries, including hospitality, fashion, technology, restaurants, fintech, digital ventures, publications, books, bars, and more. I've even had the amazing opportunity to collaborate with big names like Apple and JBalvin. I spent four years as the art director at Futura, a branding studio in Mexico City, where I learned more about designing brands.

My mission is to craft functional brands that not only solve design challenges but also connect with people on a deeper level. I aim to create memorable experiences with a unique touch in design style, forging those emotional bonds that make brands truly stand out. I always keep in mind the importance of being an environmentally responsible designer while meeting my client's requirements, and I believe in constantly experimenting to become better at what we do.

I'm here to support you in two languages: English and Spanish. So, let's embark on this creative journey together and make your brand shine!
Areas of focus: Product Design, Visual Design, Editorial Design, Creative Coding, Brand Design, Brand Identity.

This is how I can Mentor you:

In this mentorship, I’ll show you how branding is the heart and soul of any successful venture. Together, we'll unlock the secrets of creating concepts that make your brand truly one-of-a-kind. I'll also teach you how to use essential design foundations like editorial layout, grid systems, and typography to make your branding journey even more remarkable.


Testimonials:

JOSEPH SALIBA – CEO COBA

 “We had the opportunity to work with Andres for the Branding of our FinTech, Coba. Andrés took on the project end-to-end, from building the Brand Brief to mood boards and all the way through the final deliverables and applications. In our experience with Andrés, we found his work to be of the highest quality. In addition, he demonstrated a keen skill to balance the need between maintaining a coherent creative perspective and being responsive to our (the Client’s) feedback. The result was a fantastic Brand and collateral that really embodied our mission, culture, and company”

PIERCE CSURGO

"Collaborating with Andrés on several projects has been a pleasure with impressive and magical results. His branding and typography designs always manage to capture the essence of my businesses in a contemporary and stylish way. Andrés works in a timely, friendly fashion with a skilled craft and detailed eye that has won me as a lifelong client.”


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Andrés Higueros — WTM Mentor

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